What You Need To Do Before No One Knows Your Name

So yesterday I had a short seminar called Black Belt in Goal Settings in the heart of Santa Monica and Silicon Beach for members of a Co-Working office called WeWork (which is amazing by the way).

Anyway let me share a very interesting story from yesterday that gave me an epiphany. Ok, so in Sweden I have made a lot of seminars and Key Note events for high end clientele such as National Teams and big organisations. I have even spoken in front of more than 300 hundred people. But here in the US I am totally FOB (fresh of the boat).

The seminar was suppose to start at 4 pm and as I usually do I prepare on time and set everything up so I have about 10-15 minutes to relax and greet each and every one that will attend my seminar. The only problem was that yesterday there was no one to greet. The clock was ticking and approaching 4 pm but no one came. I started to sweat, I started to tremble and my brain started thinking all these negative thoughts.

"I have made so much preparations and no one is coming."

"What am I doing wrong!"

"What if only one person shows up?"

5 past 4 one guy shows up and now I am getting even more nervous. Should I cancel? Or should I do a seminar for one person?

A few minutes later one of the community managers comes and tells me that their was something wrong with their messaging system and the members didn't get the memo that there was a lecture. He tells me that he is going to tell everybody. A few minutes goes by and all of a sudden we have a group and I am ready to go. 

It turned out to be a great lecture and the comments for the seminar was great.

Here is what one attendee said:
Peter, thanks so much for today's insightful seminar. It was very inspiring to pick up the pen and really write down dreams I want to achieve and challenges I want to overcome. Looking forward to reading the first 2 chapters and hopefully others of your book.

How to act when no one knows your name. (The heart shaped ballons just came out of love and has no meaning to the picture =).

When I was waiting for people to show up I wrote down a little note to myself (se picture above). Let me explain my little diagram. I realized that it doesn't matter if only one person comes (even if I have had hundreds in the past) to my seminar. What matters is what I do with that person. Am I sad that only one person came or do I treasure him/her and give him/her the best experience of his/her life. 

​How can I help 10000 people if I can't help one? Yesterday I understood that I have to deliver World Class (WC in the picture) value even (I mean especially) when no one knows my name. That is the only way to succeed. Give it all every time, person by person. That is how you build a successful business, brand and even life. 

Most people make the mistake thinking that they will start delivering value when they have a great job, big client or great audience. You have to start the other way around and you will see tremendous things happen to your life. It won't go fast, but tell me something that is great that has been done quickly?

If you want a little more help with your dreams, you should take my 100 % FREE 7-Day Goal Book Challenge. 

Check it out here